Place marketing 


A demand-driven way of managing places. It is an outside-in approach through which the offerings of the place are adjusted to appeal to selected market segments. To goal is to influence behaviour and choice.

Place management


An area-based coordination of public and private stakeholders. In its most advanced form it implements both marketing and branding. The goal is to make places better for all their users.

Place branding


An identity-driven way of managing places. It is an inside-out approach that shape the image that the place express by on-brand behaviour and storytelling. The goal is to influence perception and reputation.