• Place Marketing – Place Management – Place Branding



    FOR THE LOVE OF PLACE

     

    What we do

What

For the Love of Place assists cities and regions in applying strategic place marketing and place brand management wisely. We view marketing and branding as integrated components of effective place governance and management.



STRATEGY

Assessing and addressing the why, how and what of the place.



ORGANISATION

Building stakeholder support and designing robust frameworks.



OPERATION

Streamlining decision-making and hands-on tools for day to day management.



EVALUATION

Improving effectiveness and efficiency by knowledge-driven second opinions.

Place marketing 

 

A demand-driven way of managing places. It is an outside-in approach through which the offerings of the place are adjusted to appeal to selected market segments. The goal is to influence behaviour and choice.

Place management

 

An area-based coordination of public and private stakeholders. In its most advanced form it implements both marketing and branding. The goal is to make places better for all their users.

Place branding

 

An identity-driven way of managing places. It is an inside-out approach that shapes the image that the place express by on-brand behaviour and storytelling. The goal is to influence perception and reputation.

Where

We work with many different types of places, on different scalar levels - ranging from the street level to metropolitan regions - and in different countries. Over the years we've assisted more than 150 different places. Together with our clients, we've been pushing the frontier of integrated place brand management, working with places such as Oslo, Ghent, The Hague, Utrecht, York and Amsterdam.

Oslo Region

Operations / Organisation / Strategy

Visit Amsterdam, See Holland

Evaluation

Utrecht Brand Management

Operations / Organisation / Strategy

City of Leeuwarden

Strategy

Northern Brabant

Operations / Organisation

The Dutch Peat Colonies

Strategy

Goeree-Overflakkee

Strategy

The Öresund Region

Strategy

“When defining your KPIs within Place Brand Management, I strongly recommend asking Martin to facilitate the process. Developing the KPIs for the Oslo region, a workshop with Martin helped us avoid the many pitfalls.” – Marit Høvik Hartmann (2015)

“Martin was an adviser in the procurement phase, helped coin or strategy, and a vice chairman in our Advisory Board. In addition to his vast knowledge, one of his characteristics is the ability to ask the questions that helps to stay on track and get the priorities right.” – Øyvind Såtvedt (2014)

“Martin offers singular clarity into how to approach a problem, a project, or programme of work. He is clear in goal-setting and applies a rigorous methodology to ensuring the objective is met. An insightful and passionate speaker with a comprehensive knowledge of his topic.” – David Adam (2013)

“Martin Boisen has an impressive amount of knowledge and experience and you are sure to get his full attention when discussing a challenge with him. A good listener, critical and full of passion for our field. Working with Martin is a true pleasure.” – Eline Faber (2013)

“Martin brengt nieuwe dynamiek het land der citymarketeers. Is als geen ander in staat om een wetenschappelijke benadering van het vak Citymarketing om te zetten naar praktische uitvoering. Heeft een duidelijke mening en is sterk actie gericht.” – Raymond Smits van Waesberghe (2012)

“During the process of creating a strategy for the regional branding of Brabant, I asked Martin to be our advisor. He has proven to be a very critical, pro-active advisor. Very punctual, and with great commitment to the topic.” – Conny Moonen (2011)

  • 677 CITIES VISITED
  • 47 COUNTRIES VISITED
  • 191 COMPLETED PROJECTS
  • 152 DIFFERENT CLIENTS

Who

Next to the four partners briefly featured below, we nurture a large network of nice and knowledgeable people, from which we hand-pick the most relevant experts. For each assignment, we tailor the best possible team of advisors.

  • Martin Boisen
    Founder

    Martin helps places stand out with his proven methods and extensive international expertise.

  • Carlijn Leenders
    Partner

    Carlijn employs her leadership experience to bridge strategy and day-to-day practice.

  • Melanie De Vocht
    Partner

    Melanie helps cities and regions increase the impact of their efforts in place brand management.

  • Lianne Lugies
    Partner

    Lianne defines and activates place brands, from strategy to partnerships and lived experiences.

Human Geography & Planning at University of Groningen.

 

Member of the Board of The International Place Branding Association.

 

Expert member at BEST Place: The European Place Marketing Institute.

 

Board member and jury member at the Dutch Citymarketing Association.

 

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How

Well, it all starts with getting in touch. Please drop a line using the form below or use the contact details below and we'll get back to you.

    • Office Address

      Overstraat 7, 3958BR Amerongen (Utrecht, NL)

    • E-mail Address

      info@fortheloveofplace.com

    • Phone Number

      +31(0)617814348